“Never let success get to your head and never let failure get to your heart.” ― Ziad K. Abdelnour

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About Me

Muffy Lavens_headshotMuffy Lavens had a passion for writing from a young age and always aspired to work in the entertainment industry.  It took some time and career shifts from psychology and technology communication, but in 2014 she joined Feld Entertainment, Inc. as a Public Relations Coordinator.

Growing up as a competitive figure skater, Lavens planned on breaking into show business through her sport. However, a collegiate synchronized skating team recruited her putting show skating was put on hold. During her studies, Lavens rediscovered her love of writing and imagery. That combined with the joy of presenting she got from the skating world, she found her way to the Public Relations field.

Now in her third year at Feld Entertainment, Lavens works as the Assistant PR Manager on various events for the company’s touring productions, along with developing press materials and promotional campaigns with a focus on global efforts for Disney On Ice and Marvel Universe LIVE!

Before joining Feld Entertainment, Lavens worked for double E communications, a PR agency in New York City. She worked with many digital companies and clients including Soap Creative, Heat, Struck and B-Reel. She has also worked as a freelance photographer.

Lavens has a Bachelor’s of Arts from Adrian College and a Master’s of Science from New York University.

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Capstone Paper

Homeruns, Slap Shots, and Touchdowns:
Best Practices for Rebuilding an Athlete’s Reputation Following a Scandal

Abstract

The world of sports has faced a fair share of scandals, from the “Black Sox” Scandal in 1919 to today with the current Miami Dolphins bullying scandal. This capstone paper will explore various athletic scandals across the four most popular major leagues: NFL, MLB, NBA, and NHL. These scandals include performance enhancing drugs, sex scandals, and violence. From case study examples, interviews with sports industry executives, and a survey of sports fans, a set of best practices to rebuilding an athlete’s reputation will be determined. This set of best practices will serve as a framework for public relations professionals to help an athlete facing a scandal rebuild their reputation and continue their career.

Download Final Paper

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